His smile broadening, Alvaro Morata reels off some of his managerial influences.
‘Last week I saw a photograph from the FIFA coaches’ conference and as I scanned across, I’m thinking, “I’ve played under Zinedine Zidane, Carlo Ancelotti, and Jose Mourinho at Real Madrid.” Then there was Max Allegri at Juventus,' he says. 
'Now I am with Antonio Conte, who originally signed me for Juve. I am only missing a Guardiola or a Klopp!'






Morata, the strapping new Chelsea forward signed for £58m from Real Madrid this summer, is not intentionally name-dropping here.
This 24-year-old has simply enjoyed a remarkable start to his career in football. For Real Madrid and Juventus, he scored over 100 goals and won 12 major trophies including four league titles.
He was part of two Champions League winning squads at Madrid and in the black and white stripes of Juventus, he scored in the 3-1 final defeat by Barcelona in 2015. 
He has shared dressing rooms with football’s most recognisable names; from Cristiano Ronaldo to Gianluigi Buffon at club level and a host of World Cup winners with Spain.
It goes some way to explaining why this engaging Spaniard is not fazed when asked to comment on one of the week’s more delicate topics. 





Chelsea fans have taken rapidly to their new frontman but controversy arose when the terrace chant for Morata at Leicester City last Saturday included an anti-Semitic reference to Spurs supporters.
Chelsea have described the chants as ‘unacceptable’ while Morata had already tweeted to ask that supporters ‘respect everyone.’
‘It’s clearly a sensitive issue,’ Morata begins. ‘There are many ways to enjoy yourself at a game and to cheer on your team or your favourite players. But I am clear. I am against any songs that will offend people on the basis of religion or race. We need to cut it out.
‘Football is only a sport, let’s use it as a positive vehicle. It’s not just that but kids who follow us and who want to be like us one day and we need to set the best example to them in the stands. By all means, cheer me on, sing my name, sing songs about Chelsea but let’s avoid this chant. The fans have been extremely welcoming to me and hopefully we can move forwards together now.’
****
Morata is sincere in his views and thoughtful company. This is his first newspaper interview since joining Chelsea and it is not often that he has had the chance to pause and think as he comes to terms with the helter-skelter pace of English football.
In a lavish summer window where £58m (rising to beyond £70m) does not appear extraordinary, it is worth remembering that Morata’s transfer makes him the most expensive player in Chelsea’s history and the most expensive Spanish footballer in the world.
‘When I first came, I felt a lot of pressure. The price tag is a big deal. I missed an important penalty in the Community Shield. I knew straight away I would need to grit my teeth and that there would be a load of criticism. It only made me more determined to prove any critics wrong and work harder than ever before.’
Morata arrived amid a backdrop of unease during a peculiar summer at Chelsea. It featured the Diego Costa episode, several stories of transfer targets that went awry and an opening day defeat by Burnley at Stamford Bridge.






Morata started the 3-2 defeat on the bench but came on to score. Conte immediately set him on a weight gaining programme and Morata has added muscle without sacrificing pace. He has scored three goals and provided two assists already. Curiously, all five of those moments have come courtesy of Morata’s head, so you can quite imagine the carnage that might ensue once Morata discovers his shooting boots.
He grins. 
‘If I score every game with my head, no problem. I don’t care if it’s a bobble off my knee or it goes in off my arse, a goal is a goal! At Real Madrid, I did heading drills with Cristiano Ronaldo. You see him go up for headers, that spring and power, he is a real beast.
'At Juventus, I saw Fernando Llorente, how he finds space and directs his headers. I like the physical challenge. Last week, I played against Wes Morgan and Harry Maguire... big guys. Cesc Fabregas was putting in good corners that I thought I could get to and bury but there were some coming in and I couldn’t even get a jump up against those guys. 
'But then I got between them to score. You have to be clever. I’m not worried - at Juve I trained against Giorgio Chiellini and Leonardo Bonucci every day.’


It’s hard as a striker. It’s cut and dry. Your job is to put the ball in the back of the net. OK - we like to say how a striker creates space and influences matches in other ways but let’s not pretend: at the end of the season, the best striker everyone talks about is the top scorer. 
'In that period, where I couldn’t score, you start driving yourself mad. It goes through your head constantly “I need a goal” “I need a goal”. The more you think, the harder it gets. Goals flow when you play with a smile and don’t think too much.
‘I can over-analyse. I think a lot, maybe too much, about chances I’ve missed. Sometimes I’ve scored in a game we have won but I will go home and watch the chance again or say to my wife “I should have scored there”.
‘At Juve, during that spell, I changed my car, my haircut, my boots, everything to try and end the duck. The dressing room helped me through. They were direct, face-to-face. They’d give it to you straight. 
'No secrets or hiding, it was like a family. When you have a problem at Juve, you don’t moan and you don’t cry, you confront it, work through it together and improve yourself. I speak with Buffon still and we swapped shirts after the Italy game against Spain recently.’
*****
He recovered his form and credits his wife, the Italian model Alice Campello, with improving his mindset and approach to life. 
They are a vibrant couple, who have posed for celebrity magazines in Spain and married this summer in Venice. His marriage proposal went viral on the Internet when he hijacked a magic show in Madrid to go down on one knee in front of a 1,000-strong audience.
‘I was so nervous. I was leaving the house with the ring and getting everything ready. She had no idea what was coming. I was so shifty that I think she thought I was seeing someone else!






His smile broadening, Alvaro Morata reels off some of his managerial influences.
‘Last week I saw a photograph from the FIFA coaches’ conference and as I scanned across, I’m thinking, “I’ve played under Zinedine Zidane, Carlo Ancelotti, and Jose Mourinho at Real Madrid.” Then there was Max Allegri at Juventus,' he says. 
'Now I am with Antonio Conte, who originally signed me for Juve. I am only missing a Guardiola or a Klopp!'






Morata, the strapping new Chelsea forward signed for £58m from Real Madrid this summer, is not intentionally name-dropping here.
This 24-year-old has simply enjoyed a remarkable start to his career in football. For Real Madrid and Juventus, he scored over 100 goals and won 12 major trophies including four league titles.
He was part of two Champions League winning squads at Madrid and in the black and white stripes of Juventus, he scored in the 3-1 final defeat by Barcelona in 2015. 
He has shared dressing rooms with football’s most recognisable names; from Cristiano Ronaldo to Gianluigi Buffon at club level and a host of World Cup winners with Spain.
It goes some way to explaining why this engaging Spaniard is not fazed when asked to comment on one of the week’s more delicate topics. 





Chelsea fans have taken rapidly to their new frontman but controversy arose when the terrace chant for Morata at Leicester City last Saturday included an anti-Semitic reference to Spurs supporters.
Chelsea have described the chants as ‘unacceptable’ while Morata had already tweeted to ask that supporters ‘respect everyone.’
‘It’s clearly a sensitive issue,’ Morata begins. ‘There are many ways to enjoy yourself at a game and to cheer on your team or your favourite players. But I am clear. I am against any songs that will offend people on the basis of religion or race. We need to cut it out.
‘Football is only a sport, let’s use it as a positive vehicle. It’s not just that but kids who follow us and who want to be like us one day and we need to set the best example to them in the stands. By all means, cheer me on, sing my name, sing songs about Chelsea but let’s avoid this chant. The fans have been extremely welcoming to me and hopefully we can move forwards together now.’
****
Morata is sincere in his views and thoughtful company. This is his first newspaper interview since joining Chelsea and it is not often that he has had the chance to pause and think as he comes to terms with the helter-skelter pace of English football.
In a lavish summer window where £58m (rising to beyond £70m) does not appear extraordinary, it is worth remembering that Morata’s transfer makes him the most expensive player in Chelsea’s history and the most expensive Spanish footballer in the world.
‘When I first came, I felt a lot of pressure. The price tag is a big deal. I missed an important penalty in the Community Shield. I knew straight away I would need to grit my teeth and that there would be a load of criticism. It only made me more determined to prove any critics wrong and work harder than ever before.’
Morata arrived amid a backdrop of unease during a peculiar summer at Chelsea. It featured the Diego Costa episode, several stories of transfer targets that went awry and an opening day defeat by Burnley at Stamford Bridge.






Morata started the 3-2 defeat on the bench but came on to score. Conte immediately set him on a weight gaining programme and Morata has added muscle without sacrificing pace. He has scored three goals and provided two assists already. Curiously, all five of those moments have come courtesy of Morata’s head, so you can quite imagine the carnage that might ensue once Morata discovers his shooting boots.
He grins. 
‘If I score every game with my head, no problem. I don’t care if it’s a bobble off my knee or it goes in off my arse, a goal is a goal! At Real Madrid, I did heading drills with Cristiano Ronaldo. You see him go up for headers, that spring and power, he is a real beast.
'At Juventus, I saw Fernando Llorente, how he finds space and directs his headers. I like the physical challenge. Last week, I played against Wes Morgan and Harry Maguire... big guys. Cesc Fabregas was putting in good corners that I thought I could get to and bury but there were some coming in and I couldn’t even get a jump up against those guys. 
'But then I got between them to score. You have to be clever. I’m not worried - at Juve I trained against Giorgio Chiellini and Leonardo Bonucci every day.’


It’s hard as a striker. It’s cut and dry. Your job is to put the ball in the back of the net. OK - we like to say how a striker creates space and influences matches in other ways but let’s not pretend: at the end of the season, the best striker everyone talks about is the top scorer. 
'In that period, where I couldn’t score, you start driving yourself mad. It goes through your head constantly “I need a goal” “I need a goal”. The more you think, the harder it gets. Goals flow when you play with a smile and don’t think too much.
‘I can over-analyse. I think a lot, maybe too much, about chances I’ve missed. Sometimes I’ve scored in a game we have won but I will go home and watch the chance again or say to my wife “I should have scored there”.
‘At Juve, during that spell, I changed my car, my haircut, my boots, everything to try and end the duck. The dressing room helped me through. They were direct, face-to-face. They’d give it to you straight. 
'No secrets or hiding, it was like a family. When you have a problem at Juve, you don’t moan and you don’t cry, you confront it, work through it together and improve yourself. I speak with Buffon still and we swapped shirts after the Italy game against Spain recently.’
*****
He recovered his form and credits his wife, the Italian model Alice Campello, with improving his mindset and approach to life. 
They are a vibrant couple, who have posed for celebrity magazines in Spain and married this summer in Venice. His marriage proposal went viral on the Internet when he hijacked a magic show in Madrid to go down on one knee in front of a 1,000-strong audience.
‘I was so nervous. I was leaving the house with the ring and getting everything ready. She had no idea what was coming. I was so shifty that I think she thought I was seeing someone else!